JADE'S JOURNAL is the column from Busselton-Dunsborough Mail journalist Jade Jurewicz.
Jade is best described as an excitable, uncoordinated journalist who is an adorer of coffee, family time and printed clothing.
When she isn't planning her next shopping and eating expedition in the big smoke she is probably indulging in her current TV series addiction and counting down the days 'till summer.
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Have you ever made a quick dash to the supermarket for milk and retreated with bags bursting with products because the packaging looked out-of-this-world delicious?
Have you ever cringed when you saw an unsightly item of fabric on a celeb, but found yourself typing in the numbers of your credit card for said item a few weeks later?
Have you ever bought a glass bottle of VOSS water instead of going old school and filling up your trusty water bottle from the tap?
Yeah, me neither.
But the people who have will know how testing it is to differentiate between need and want in the face of magical marketing.
Magical marketing: the behind-the-scenes achievements of sneaky folk who seduce us into buying something before we can shake off the hypnotic state which we've been placed under.
The concept of clever marketing came to mind two weeks ago when WA was hit with two of the best marketed products of the year - the announcement of the iPhone 6 and Kanye/Kardashian.
September 5 saw Mr West make his second attempt at bringing his epic Yeezus tour to little old Perth.
The notoriously egotistical Kanye alone is a force to be reckoned with.
But with aid of his recent “I do” to the queen of self promotion, Kim Kardashian, and the birth of his child (uniquely named after a compass point), the self-confessed Messiah appears unstoppable.
I would love to know how many punters purchased tickets to the show just in the hope they would sight Kim K and her magnificent behind.
I’m putting my dollars on at least a quarter.
Mid-set, Kanye proceeded to take the whole self-marketing business to the next level as the crowd laid witness to his 10 minute sermon… or rant.
Here, if they weren't taking a quick disco nap, the crowd didn't even have to read between the lines to recognise the blatant push for his upcoming sneaker line.
If Mr Kardashian isn't your cup of narcissistic tea then perhaps you were one of the millions around the world waiting in anticipation for Apple’s new must-have.
Apple sets the bar in communication technology and queues stream throughout cities when a new product drops.
A launch creates a shoulder-to-shoulder nightclub-like crowd in their stores on the regular, even if half are just wanting to borrow the free wifi.
Have you ever felt like you needed the sleek and convenient Apple watch in your life?
Maybe you do, but my guess is we need the bulky wrist technology about as much as we need to quench our thirst with yet another bottle of VOSS.
What do you think? Do we need to be better at stripping back the marketing spin? Post your comments below.
