Zooey Deschanel says 'adorkable' persona was just good marketing

By Mary Ward
Updated April 21 2015 - 3:15pm, first published 2:00pm
Zooey Deschanel says her persona was just a ploy. Photo: Imeh Akpanudosen
Zooey Deschanel says her persona was just a ploy. Photo: Imeh Akpanudosen

You might have thought Zooey Deschanel was your cat-loving, craft-doing "adorkable" BFF, but actually you have just been the victim of a well-orchestrated marketing campaign.

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